Jula Hotell begins cooperation with Generation Waste

Most people probably think of the store chain Jula when they hear the name. Jula was founded in 1979 as a family business and for a few years, Jula has developed into a group, the Jula Holding group, with operations in Retail, Real Estate, Finance, Logistics, and Hotels. In collaboration with Generation Waste, Jula Hotell and the conference will start weighing and measuring their food waste. The ambition is to eventually also apply it to the remaining hotels.

Jula Hotell begins cooperation with Generation Waste

The Jula Holding Group's head office is in Skara. The group has approximately 3,500 employees and in 2018 the turnover was approximately SEK 7 billion. In 2019, Jula Hotell joined the Jula Holding Group and in 2020, Skara Stadshotell was acquired. The chain currently has 3 hotels, of which 2 are located in Skara. Jula Hotel and conference, Jula Hotell Stadt Kongress, and the Golden Uttern with a view of Lake Vättern.

Jula has a clear sustainability mindset and wants to build a group for future generations. It is important for us to attach sensible solutions that we can anchor in a growing hotel group, says Ole Aamdal, who is head chef at Jula Hotell and Conference when he is asked what a collaboration with Generation Waste should lead to. "In addition to that, of course, we want to see a productive result regarding our food waste and thereby reduce costs and raise awareness for our employees and our guests when it comes to linking the environmental goals to hotel operations."

"Becoming a part of the circular cycle permeates our business concept and we aim to spread it throughout the entire hotel group," continues Ole. We are constantly looking for new ways when it comes to cooperating with local and environmentally conscious producers. We work according to the UN's Global Environmental Goals as a guideline and are Green Key certified, but also see that we need and can do more in our hotel operations".

One of the advantages that Ole sees with a digital system is efficiency and reduction of garbage because a reduction in combustible waste becomes a positive side effect when you start weighing and sorting your food waste.

When Ole is asked what the key to good sustainability work is, he answers: "Being transparent and honest in what we do. To increase and raise the awareness of our employees. Jula wants to be an attractive employer with people who care about each other and the environment we live in".

"The reason why we choose to start working with Generation Waste is that we got a good feeling for the company quite immediately," says Ole. They felt professional and had a serious but also personal approach. Then you had a good solution and a forward-thinking approach to sustainability issues that suited us and our business".