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Welcome to our CMO, Cecilia Hillergren

Writer: Generation WasteGeneration Waste

Fotograf: Charlotte Gawell
Fotograf: Charlotte Gawell

Tell us a little about your background, Cecilia. Started at Generation Waste in October 2024. Has 20+ years of experience in marketing, business development and brand building, often with a focus on expansion. Passionate about creating strong brands, driving growth and building long-term relationships, always with a strategic, sustainable and creative mindset!


Why do you think it is important to work on climate issues and especially food waste issues?

Food waste is one of the biggest climate challenges we face, and also one of the easiest to influence! Through smart solutions, we can reduce food waste, save resources, and make a real difference for both the environment and the economy. It feels amazing to work on something that creates positive change every day!


Why do you want to work for Generation Waste?

Generation Waste has a great solution that really makes a difference! I love being part of a team that drives change. Combining my skills with sustainability feels so right! Looking forward to helping more businesses and destinations reduce their food waste and make sustainable choices!

 
 
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